#NoCode Recipe #00001 : How to build a viral contest with your own landing page and email automation
I just launched a referral contest to boost the newsletter subscriptions, here the recipe👇
Convertri - Landing page / funnel builder : https://bit.ly/convertri_en
Viral loops - Viral Campaign builder : viral-loops.com
substack - Newsletter Management : substack.com
Systeme.io - CRM/autoresponder/landing page, popup, etc… (optionnal) : bit.ly/systemeioen
The actual result and real contest : nocodepiper.io/contest
Build a landing page in Convertri. Why Convertri? Because it’s pretty fast ! I mean the page load is insane compared to other solutions. I used to do lot of Facebook ads for eCommerce and loading time is really important. There is also an impact on SEO. The other big advantage is the fact that you can add/link many domains. This is a game-changer for me as I love to experiment.
Here the result after 30 minutes of work :
I know it’s not the best one but it’s ok for a start ;)
👉Some important elements to add to the recipe :
The time limit on the page lets the visitor know that it is precious. If the visitor doesn’t act now, he or she may not get this chance again. The time constraint inspires visitors to complete the form and enter the contest.
Call To Action
We have here two calls to action. With the same copy: “click here for a chance to win the book”. The whole point of a call-to-action is to direct your site visitors to the desired action and the best CTAs do so in a way that's helpful to their visitors. That’s why I put some arrows to show exactly where to click. And that’s why I put another CTA at the end of the book “summary”.
Exit Intent Popup
An exit intent popup is a technique used in online shops and websites to retain visitors that are going to leave the site. With an exit intent popup, a visitor's mouse movements are tracked, and when the cursor moves outside the upper page boundary (because the tab bar is usually there), a popup window is shown.
In my case, I use it to ask the user to join the newsletter.
🥝🥝2. CAMPAIGN MANAGEMENT
The call to action is directly linked to the “Viral-Loops” campaign. With Viral-Loops you can create and run efficient viral & referral campaigns in a few clicks. Something that once was complex, expensive, and painful (creating, implementing, and running a referral campaign) has now been made simple: with Viral Loops, everyone can do it in a few minutes, without any technical skills, perfect for a no coder.
To set up the campaign you just need to choose a template. I choose the Leaderboard Giveaway Template. The Leaderboard Giveaway Template (inspired by Jet) challenges your visitors to subscribe and climb to the top of the leaderboard to win prizes (in my case just a book).
Here's a short video that shows you how to use the Leaderboard Giveaway template step-by-step 👇👇👇
🥝🥝🥝3. THE LIST
As you already probably know “the money is in the list”. As a humble marketer, I know that it’s really important to build a list. The main objective of this viral contest is to add more people to my newsletter. The problem is that Viral-Loop is not connected to substack, it means that people invited are not automatically enrolled in the newsletter which in fact is good because we don’t want people in the list not interested in our main subject which is building and monetizing product with nocode tool. That’s why I put some glue between my CRM and Viral-Loops to send directly the new invited people aka “leads” to a list in my CRM after that they receive an email from me asking them to join the newsletter if they want.
When I say glue, it’s a “zap” actually so I use Zapier to do that. Zapier is an online automation tool that connects your favorite apps together.
I use systeme.io as a CRM which is not really a CRM it’s a funnel builder like Convertri but with more capabilities such as contact management, email autoresponder, blog, course builder, etc.. Why I don’t use it directly instead of Convertri just because I am used to the Convertri landing page builder, Convertri is faster and I can link many domains to my pages/funnels.
The Zap looks like this :
After that, I set up an automation rule to send a personalized email to those new contacts. I did it directly into systemeio, yes systemeio can do also automation. (Viral-Loops send also automated emails to let the user know his position in the leaderbaord).
🍪The Price and it's time to taste
As a first price for the first contest, I choose: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company - by Bob Dorf and Steve Blank.
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups.
The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide.
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability.
It will help you:
Avoid the 9 deadly sins that destroy startups' chances for success
Use the Customer Development method to bring your business idea to life
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Identify your customers and determine how to "get, keep and grow" customers profitably
Compute how you'll drive your startup to repeatable, scalable profits.
PS: If you want to build a simple viral campaign Viral Loops can manage the landing page (don’t need to use another tool)
If you need more details, let me know!
I can build step by step video tutorials if needed or I can build it for your business.